![]() With a couple of low-cost promotions, we maintained that momentum. Support of a product that comes from friends and outside experts just goes so much further in building momentum. When we saw Zoodles start to blow up on social media, with influential food bloggers, organic Instagram posts, and tweets from influential users, we knew we had a big winner on our hands. In today’s fractured world, we are all a bit cynical toward messaging that comes straight from a company. To help generate buzz and attention around our biggest new product launch to date, we rolled out an integrated awareness campaign with advertising, social media, digital and public relations components to reach our guests across a wide range of channels and platforms with our Zoodles news. Most importantly, Zoodles taste great, are a lower-calorie and lower-carb option, and can be substituted into any one of our dishes. To help address this concern, we developed and launched the first nationally-available vegetable noodles made with spiralized zucchinis. I started with Noodles in 2004, at the height of the Atkins Diet craze, and it’s been a challenge over the years. Jeff Fromm: Let’s talk about Zoodles – what was the strategy behind the launch and how did the promotion work out?ĭave Boennighausen: For years, Noodles struggled with the perception among some that noodles and pasta are unhealthy.
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